FASHION BRANDING & DIGITAL CONTENT STRATEGY
Leadership of digital marketing strategy and creative content direction for a sustainable fashion concept store. Development of interactive campaigns, editorial calendar curation, and production of high-impact audiovisual content (reels, stop motion, and brand activations) to highlight eco-conscious value, maximize engagement, and drive conversion.
1.Strategic Content Pillars
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Sustainable Education & Upcycling: Communicating the value of circular fashion, garment intervention, and conscious consumption.
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Concept Store Experience: Showcasing curated brand selections, in-store activations, and the physical retail space through engaging visuals.
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Interactive & Community Engagement: Interactive stories, community-driven campaigns, and dynamic formats designed to foster organic interaction.
2. Brand Activation & Creative Execution
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PR & Media Coverage: Representing the brand in national media outlets (Radio Universo interview) to communicate the vision, values, and environmental impact of circular fashion.
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Design & Upcycling Lab (X-LAB): Overseeing hands-on garment customization, textile intervention, and workshop logistics to create unique, upcycled pieces.
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On-Site Content Production: Directing and producing agile digital content directly from the workshop and store layout to maintain brand authenticity.
Key Results & Deliverables
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Media Presence: Featured on Radio Universo (Universo Emprendedor) to position X-IT Fashion as a benchmark in circular design.
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Content Production: 100% original audiovisual creation (reels, stop-motion, and product showcase) filmed directly at the X-LAB workshop.
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Community & Positioning: Strengthened brand equity through eco-conscious storytelling and interactive digital campaigns.
